Sports, whenever I hear this word I thought about the reasons why I did not try joining in any sports when I was in school despite how much I enjoy badminton. Maybe, I am not really that sporty and not that passionate with such. On the contrary, I somehow manage to squeeze in few hours for badminton, running and currently planning to try boxing. You might think I have a lot of free time to do all these, but honestly, my time is limited and I always have to be on schedule or else, my time for sports and workouts could be gone. So obviously, shopping does not fit my time anymore and mall hours make it even more limited. Thus, when I learned that Toby’s Sports has finally created its own website, I got excited because I do not need to go to the mall to buy all the things I need for boxing!
True to its commitment to strengthening the relationship with its customers, Toby’s Sports is extending the shopping experience well beyond mall hours with www.tobys.com – the retail chain’s e-commerce store. The new online store adds dimension to Toby’s Sports’ retail presence and distribution strategy in the country, serving as an online storefront for its ever-expanding range of products and brands, offering deals that may not be available in the physical stores. Customers can browse through product information and photos, and shop unique sizes without having to go from store to store. Customers can also enjoy the convenience of dropping off return packages via the nearest Toby’s Sports store or LBC branch.
And on the same day of the launch of its e-commerce site, Toby’s sports also unveiled a national campaign titled “We Got This” that underlines its aggressive pursuit to promote sports and an active lifestyle. It highlights an individual’s journey to achieve success in whatever sport or fitness activity he or she takes on. This journey is made visual in the campaign’s centerpiece, a video that examines the mental and physical hardships—from an aching, calloused body to a state of frustration and self-doubt—upon which every success story is written. The compelling video, which has already broken through digital channels and can be viewed at https://t.co/6tslkwXypK, provides inspiration to anyone who is planning to take on a similar journey.
The new campaign will be rolled out in phases with several planned activations throughout the year, with the #WeGotThis storytelling continuing at brand events, retail touch points, and various digital channels.
And now, it is time to do some shopping at www.tobys.com! What do you think of these Gold boxing gloves??