DUEL OF DEWmocracy

Whenever I see a neon green bottle of Mountain Dew in the grocery, one thing I remember is high school: the fun of being a high school student when recess is the best “subject” and when dismissal time means staying in the campus for an hour or two with friends and some snacks and drinks to share with; because when I was in high school, part of my snack was a bottle of Mountain Dew partnered with some chips!

Whether we were just hanging out or practicing for the upcoming Field Demo or training for Intramural, this bottle could be seen everywhere! But why not? Its citrus flavor is really refreshing particularly when chilled! So when I heard that Mountain Dew is adding two new flavors, I got intrigued because for the longest time, its original flavor has been one of my favorites, and now, new flavor?

Mountain Dew DEWmocracy

Mountain Dew DEWmocracy

Well, it did not disappoint, as the two limited-edition flavors are really good!!! The Blue Shock flavor is charged with Raspberry Citrus while the Live Wire flavor comes with a blast of Orange. Between the two, Blue Shock is known to be cool and stunning. It lets action do the talking and leaves you, well, in shock! It has a distinct raspberry-like flavor that is unique to Filipinos but certainly tastes awesome! On the other hand, Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.

Mountain Dew DEWmocracy

Mountain Dew DEWmocracy

Together with these new flavors, Mountain Dew aims to make another historic mark by launching the country’s first ever DEWmocracy that has a goal of listening to whatever its consumers have to say and engaging them with the brand. With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain.

Mountain Dew DEWmocracy

Mountain Dew DEWmocracy

Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. Voters of the winning flavor will have a chance to win a brand new pickup truck, perfect for your next wild adventure.
Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page: https://www.facebook.com/mountaindewPH/ and don’t forget to follow @MountainDewPH on Twitter.